If you have seen a child running around with a phone and recording some famous clip of a movie, you should know the child is using an app called TikTok. TikTok is the leading destination for short-form mobile video. Their mission is to inspire creativity and bring joy. They have billions of short videos that you can download and make your own version of. In 2019, TikTok reached new heights by hitting 700 million downloads which is more than Facebook and Messenger.
According to the latest edition of Sensor Tower’s Store Intelligence Data Digest, TikTok has progressively scaled the yearly Top Apps chart. India remained TikTok’s top market throughout 2019, with 44% of the year’s downloads, despite a brief ban by the country’s government in April. Downloads in China, the home market of the app’s owner Bytedance, declined since its peak in March 2018, but the country was responsible for 78% of the app’s revenue in the fourth quarter of 2019. In Pakistan, TikTok has become very popular with many famous celebrities following the increase in trend. Hina Altaf, Humaima Malik, and Momina Mustehsan are some names that cannot be ignored.
While it is true that TikTok is an interesting app that allows users to escape from reality for a little while, do you think its excessive use is a bit harmful? Whether it is kids or adults, time is precious for everyone equally. It goes without saying that apps such as TikTok are so addictive that we tend to forget everything else we are doing and just focus on them. Setting limits on entertainment is very important in this day and age.