Long have I been fascinated by colors and color psychology. I have come to realize that colors really do play a very major role in defining our preferences and choices. I thought it was only me who was fascinated by this topic but recently, I had this discussion with a group of friends and turns out, everyone is intrigued by color psychology. However, most of us do not know the influence colors have on us, especially when it comes to food.
Color has a huge role in how we perceive food. It triggers our emotional behavior, which is why we are able to react to certain foods in extreme ways. For example, the color red is known to stimulate and excite and relates closely to passion and energy. When you see the color red on food logos or in your meal, your appetite is enhanced. Famous companies like KFC, Coca Cola, and Tim Hortons use this as their primary marketing color. The color blue is generally used for corporate and conservative brands. The color represents security, and trust. However, when it comes to food, this color has been categorized as the most unappetizing choice. Blue is actually known to suppress appetite and reduce hunger. Companies that sell low calorie food and promote diet control use this color to attract the attention of individuals. One of the most fun colors out there, Orange is classified as an energizing, bold, optimistic and fun color. It also reflects immaturity and being superficial but most food brands have played on this idea to attract kids. Research shows that it can encourage sales in all sorts of dining areas including cafes, bistros and diners, while stimulating appetite and conversation. Fanta takes the lead as the most popular orange drink to be used by the young generation.
Image Source: www.tucsonchefmaggie.com/blog/eat-rainbow-why-color-your-food-matters