There are some things we just know about our own consumer behavior as Pakistanis: we know that we love exploring our options even if we’ve found what we’re looking for because what if the next store has it cheaper/better? We also love deals. Discounts, sales, bargains, give me one of those red billboards and I’m sold, give me a good price cut and I’m your girl. Unless we’re talking womens clothing, value for money is our culture.
And so, the Pakistani startup “PriceOye,” an e-commerce aggregator and price comparison platform interests me because they’ve hit the consumer insight nail right on its head. As I visit their website which is still a bare bones version of what I hope the eventual product will be, I’m able to quickly view four categories of technology products: phones, televisions, air conditioners and refrigerators. I can browse and compare different price options for each product as being offered by different e-commerce stores, pick the best deal and order it right then! Oh, if only dating websites would catch on. (wink)
But seriously, having now raised an initial seed round from a consortium of VC’s from Pakistan, the opportunity is big and it’ll be exciting to see how the company expands. It’s also great signaling for our eco-system as a whole that consumer insight driven companies are raising funding at seed stage. And while funding doesn’t guarantee a great company, great teams who know their market do, all that’s left then is execution. Maybe our online shopping experience is about to get more fun after all!
Image Source: www.facebook.com/PriceOye.pk