The Pakistani fashion industry is always trying on new trends. While some of these work wonders, others tend to fail miserably. One upcoming trend is that of catering to the needs of all plus-sized individuals. This is a huge, mostly untapped market that is waiting to be explored by all designer and clothes enthusiasts. Hafsa Jamal has taken the lead and set up a digital brand called ‘Slay’ that provides beautiful clothes just for plus-sized females.
Launched on October 20, 2020, the brand is growing in popularity day by day. It caters to women with curves and supports the tagline ‘Flaunt your curves’. Hafsa designs various types of outfits like shirts, skirts, tops, frocks, and bags. You can find all kinds of colors, patterns, and accessories incorporated in her products. Hafsa has commented on her brand saying, “The motive behind my brand is to create a positive impact and let girls own their body the way it is. I want all curvy girls to look beautiful and fashionable.”
Hafsa had suffered from body shaming herself throughout her teen and university years. She knows the struggles women have to go through to find the right kinds of clothes that look stylish yet are also comfortable to wear. With this agenda in mind, she set out to create these outfits. Hundreds of girls are supporting her and thanking her for providing them with such fashionable clothes options. Are you ready to ‘Slay’?