What sparked your interest in fashion?
I was always secretly intrigued by fashion while growing up, I loved how you could tell so much about someone’s personality just by looking at the sort of clothes they wear/like, I was fascinated by it from a young age and eventually saw it as a channel to express my creative side.
What does the word ‘fashion’ mean to you?
The meaning of fashion varies from person to person, to me, it’s about showcasing my identity, something that makes me feel more empowered, alive and true to my aesthetics.
Who and which things are the inspiration while creating any design?
I’m inspired by romance, by nature, by nostalgia, by harmony/serenity, by cultures, by femininity, by minimalism; whatever’s going on my mind, you’ll be able to see it in my designs.
What is your brand philosophy?
Our brand philosophy is simple; quality product, provide excellent customer experience and remain true to our aesthetics.
What was your biggest fear when going out and starting your own brand?
I’m a go-getter, I don’t let myself delve into the room of doubts and fears luckily, so for me, it has always been very clear, either I’ll succeed, or learn. There are no failures!
If you had to use one word to describe your designs, what would it be?
“Timeless!” That’s what we’re aiming to create, outfits that are minimal, classic and can we worn years down the lane.
What is your most memorable Fashion moment? Good or Bad
I won’t say a particular moment, but 2019 was the year that I will remember for a really long time, it’s been the game-changer year. I turned my brand’s aesthetics around, and started creating what I’d personally wear, minimal and timeless rather than creating ‘what’s in fashion’ The response from our clients all over the world has been incredible. It was a great year.
What is your favorite part about being a designer?
Watching my designs come to life and worn by wonderful people.
How would you describe your brand in three words?
Effortless, feminine and understated.
How do you want women to feel when wearing your clothes?
I want them to feel special, I want them to know the beautiful journey that this outfit underwent which is why we post journey/BTS of our outfits so our clients know their outfits are made with so much love and effort.
What advice would you give to young designers just starting out and hoping to make it in industry?
I’ll keep it simple: don’t let anybody tell you that you’re too young, too inexperienced or unskilled to begin your own journey as a designer. You can and you will succeed. Success is a collection of sheer hard-work and consistency. Lastly, never try to compete with others, focus on watering your own grass.
