The perfect farewell to the perfect car, VW has stopped the production of Beetle after 70 years. We might not be able to relate to it as much, but our grandparents and even our parents have a sentimental value with this car. On a video released by VW titled The Last Mile, the short story follows a young boy and his major life milestones. It starts with the young boy’s father bringing the Beetle home for the first time. Soon, the boy is learning to drive and going on dates, and he eventually owns the Beetle. Then the boy, now a young man, falls in love, starts a family, and watches his daughter – and family grow – until he is an elderly gentleman and the Beetle flies away into the sky. The film uses a rendition of the Beatles’ “Let it Be” performed by the Pro Musica Youth Chorus.
“We animated live-action because we wanted it to feel whimsical, with the feel of an old postcard, but which was extremely modern in design,” Johannes Leonardo, the creative agency that headed up the ads, said in a report on MediaPost. “Every block of color is never perfectly aligned, so there’s no perfect line. It’s a technique which brings warmth to the visuals.”
Visually analyzing this campaign, it is one of the best we have seen on air in the past several years. The film does the perfect job of blending emotions with touching the main aspects that made Beetle unique. Whoever had driven the car knows how durable it is and could continue with you for many years. It was reliable and once parents had outgrown it, children loved to take over it. We thank VW for the memories it bestowed on us by introducing Beetle.