‘Think with Google’ is the latest tool that is helping businesses to understand their customers. It narrows down exactly what the potential buyers are looking for online and then the businesses make their strategies accordingly. The tool compiles real-time data of people’s search habits and analyzes it to indicate how their online behavior is changing.
According to the report released by Google, Pakistanis are searching more and more on online classes and DIY tutorials. Around 73 percent of users are spending time on YouTube/month, 550 percent increase is seen in search results identified with ‘online classes’ and searches for ‘with me’ videos, and ‘DIY’ tutorials rose to 150 percent and 144 percent, respectively. Many new users are also interested in opening their own online business. They are looking for as much information as they can find to make their businesses successful.
Pakistanis are also very interested in online shopping. They research more on the brands that are available to them and their shipping policies. This means the crowd is becoming more informed and up to date. The idea is to first look up the product they want, then watch its reviews on YouTube, then find out about the competitors and lastly, buy the product. This is a positive approach. Overall, 81 percent of Pakistanis have started making such informed decisions which means they are looking for the value of money and time they spend on these products. We hope to see a rise in such positive changes!